Social gaming giant Zynga besieged took this new acquisition . The company bought NaturalMotion , a popular Backbreaker Football series and free-to -play Clumsy Ninja for iOS developers .
For reasons of Zynga, should be more successful than its catastrophic care OMGPOP , developers of the popular Draw something once . The purchase will also be a test for the new CEO Don Mattrick , as it is the first major acquisition for the company under his leadership.
According to TechCrunch , the deal will cost $ 527 million in combined cash and shares. NaturalMotion brings a new ethic , which did not focus exclusively on data and monetization . "We want the game right . Want to make people laugh and smile. Do not want the design to be a basic game drive monetization . Should be a healthy delicious experience," said Torsten Reil of NaturalMotion .
The acquisition will give Zynga catalog of properties NaturalMotion Games and Euphoria - animation technology found in the company as big as Grand Theft Auto 5 game .
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